Start With Why by Simon Sinek

2 Min Read

How great leaders inspire everyone to take action

Start With Why reframes how we think about what we do and how we lead our businesses and manage teams.

Key Takeaways

  • The golden circle starts with why in the centre, the next ring is our how and finally our what in terms of how and what we do to express our why
  • Your company’s why isn’t just a list of values written on the office walls, it’s something crafted from your interests, passions and skills
  • By starting with why you can inspire instead of manipulate, the former has long-term gains, the latter whilst it may work in the short-term will inevitably lose its potency

People don’t buy WHAT you do, they buy WHY you do it.”

Why you should read it

If you feel what you do each day is a little out of line with what you feel you should be doing this book will help add some clarity. Follow it up with the more practical sequel ‘Find Your Why’ to go through an actionable process to clearly identify your why and that of your organisation.


Photo Attribution: